As part of a project in collaboration with Lenovo’s Global UX team, we analyzed a website using heuristic analysis, a cognitive walkthrough, and feedback from users through verbal protocols. With this information, we created a prototype version of proposed content guidelines. These guidelines aim to improve consistency on the website, which allowed users to quickly compare multiple laptops as well as make connections between the laptop hardware and typical uses. In this paper, we describe our process behind developing these guidelines and the resulting guidelines themselves to show how researchers may develop their own guidelines.
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