A Model for Determining What User Behavior to Strive for in Persuasive Technology

Abstract

Persuasive technology is a framework for designing with the intent to influence user’s behavior. However, it is assumed that the designer knows exactly what user behavior to design for, which is not always the case. In this paper, a model is proposed for specifying micro-level behavior goals from the macro-level goal of the system. The principle is exemplified through a hypothetical system for financial advice.

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