Affective Product Design Research Based on Fishing Culture of Northern China

Abstract

Globalization has caused some cultures with little influence to become assimilated, which has gradually resulted in the disappearance of these traditional cultures. Northern Chinese fishing minority groups, such as the Hezhen people, represent this phenomenon. Affectively developing products based on Hezhen fishing culture can both help protect and develop this unique culture. In order to accomplish this goal, this study firstly collected cultural symbols from Northern Chinese fishing groups by compiling and researching the distinct features of these people’s religion, art, architecture, clothing, etc. Next an affective design method based on specific cultural symbols was presented through analyzing the relationship between culture and emotions. Finally, the design concepts of affective products that were integrated with Hezhen fishing culture features were proposed and a series of affective products were designed with the purpose of representing leisure furniture.