It is creativity that ultimately triggers innovations and their commercial success in information technology products and services. Previous research in ergonomic design considers only issues regarding functionality, safety, usability, and affectivity. We first propose a conceptual framework for ergonomic design that highlights the central role of creativity in achieving synergy of the four preceding design dimensions. Then, a conceptual model of the creative design process for IT products and services is proposed based on the literature in creative cognition and engineering design. The discussion provides insights into how to increase creativity and profitability of IT products and services.
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