Concept Mapping was used to structure knowledge elicitation interviews with a group of human factors specialists whose goal was to describe the business model of their Department. This novel use of cognitive task analysis to describe the business model of a human factors organization resulted in a number of Concept Maps on topics such as Department strengths and weaknesses, strategic plans and partnerships, and ambitions and goals. This work might be seen as a prototype for how other human factors organizations might brainstorm their activities, progress, and goals.
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