We report on two studies of the mere exposure effect on the occurrence of flow. Findings reveal that: (a) pleasurable human-system experience increased linearly with repeated exposure to the technology of interest; (b) an habituation effect of flow was mediated by day; (c) performance was positively correlated to flow. Suggestions for future research directions for Hedonomics include mitigating the habituation of flow effect by incorporating an adaptive hedonomic design to reduce the effect of boredom that comes with familiar stimuli an approach that enables the user to create a balance between typicality and novelty in order to allow for changing cultural norms and personal change over time.
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