Case Study: The Wrong Mental Model can Kill You

Abstract

Mental models are internal representations of the external world that are thought to influence perception and decision-making. An inappropriate mental model of a “roller coaster” was hypothesized to have caused the injury of one person and the death of another in a roller coaster incident. A study was conducted to learn about existing internal representations of roller coasters. Participants were asked to draw a roller coaster. Despite the existence of several types of roller coasters, 98% of the study participants drew a roller coaster representing the oldest and most prevalent type of coaster. The results of the study are discussed with respect to this injury incident and the importance of educating product users about more appropriate mental models that may help prevent injury or death.