This study examined where individuals expect specific web-related objects to be located on a typical e-commerce web page. The objects examined were: 1) shopping cart button 2) login/register button, 3) help/service button, 4) account/order status button, 5) internal search engine, 6) “back to homepage” link and 7) grouping of links that go to individual merchandise items. The results provide evidence that users do have definable expectations concerning the location of these web objects on e-commerce web pages. Implications for theses findings are discussed.
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