An Investigation of Individual Differences in Relation to Warning Compliance and User Affect: Preliminary Findings

Abstract

Consumers frequently encounter warning labels and safety precautions on the products they purchase, whether it is at home or in the workplace. Studies on the physical aspects of warning labels have been extensively considered, such as variability in font size, weight, size contrast, etc. Although it is important to consider the physical characteristics of the warning label, individual characteristics as they pertain to consumers are also important to consider. For example, Weaver, et al. found that health orientation and sensation seeking were significantly related to behavioral compliance to warnings. The current study investigated the extent to which participant characteristics would relate to warning compliance when exposed to a noise stressor.