Reported Likelihood of Reading Over-the-Counter (OTC) Medication Labeling and Contacting a Physician

Abstract

The present research examined the extent to which consumers reported reading information on over-the-counter (OTC) packaging and labels. Two studies consisting of a total of 652 participants were conducted. Study 1 participants completed a survey in which they reported their OTC medication behaviors in terms of saving the packaging from the medication and the likelihood that they would contact a physician with OTC medication questions. In Study 2, participants completed a survey in which they reported the likelihood of reading information on the medication packaging and label both before and after using the product the first time. Results indicated that participants frequently discard the box after using medication and rarely call a physician with questions regarding OTC medications. Findings also indicated that information is more likely to be read prior to using medication than afterwards. Age, sex, and student status differences in reading behaviors were also found. Implications for the delivery of OTC medication information are discussed.