Macroergonomic Methods: Interviews and Focus Groups

Abstract

Both the interviewing and focus group processes have been around and in use as tools for gathering information for decades. For someone who is interested in learning more about people and their experiences, what better way to accomplish this than by speaking directly with an individual or group of individuals? Individual as well as group interviews are windows to an understanding of the behaviors of those being interviewed. Focus groups, specifically, are viewed as a window into the human condition and human interaction. Although, the individual interview is one of the most widely used methods for collecting qualitative data, focus groups have recently gained more popularity among qualitative researchers as a method of choice.