Influence of Analytically and Intuitively Framed Instructions upon Multi-Attribute Decision Task Approach

Abstract

Individuals may rely upon a number of decision making strategies in their approach to a complex decision making environment. For example, people may have a predisposition to rely upon intuitive and analytical decision making styles during task performance. These decision making styles, as measured by a Decision Making Styles Inventory (DMI), have been found to predict performance on a multi-attribute decision making task. It follows that manipulating the manner in which task instructions are framed, either analytically or intuitively, may have an influence upon task approach and performance as well. Influence of analytic and intuitive instructions for a multi-attribute decision making task are examined in this paper.