Abstract
One of the key aspects of the success of an e-commerce web site is the consistency between the design of the site and the expectations and knowledge of the user population. The objective of this study was to examine the impact of information organization and label quality on user performance and satisfaction. The study employed a two (information organization: goal-centered organization versus a product-centered organization) by three (label quality: high, medium, low) factorial design. Study participants included 60 persons aged 60+ years. Participants were required to find six products while shopping in a simulated health store web site. Results revealed that higher quality labels and goal-centered organization resulted in higher levels of performance and satisfaction. Data of this type can be used to help develop web design guidelines for older adults.
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