Abstract
Few would disagree with the idea that communicating human factor data and principles to other professions is of vital importance. Yet many human factor specialists have found this to be a problem, Part of the problem stems from the form in which human factor data is presented. Another part is understanding the standpoint and background of the other profession.
This paper attempts to describe the problem as it relates to product design and suggests ways it can be overcome. Of particular importance is to demonstrate the costs and benefits of using human factor data and techniques and the need for a user centred approach. The paper goes on to describe ways in which effective communication can be made often in a way that will enhance the success of the product and provide benefits for the designers themselves in their work.
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