Abstract
Discussions on the role of design in the post-industrial society, creates new definitions for design. In order to avoid placing a burden on the environment, designing is faced with a new context. In this context design supports long-term use, shared use, reuse, optimisation of useability and many other concepts related with environmental concerns and ethical attitude. It is evident that all these concepts require a new strategy for design where creating value and more human-centred products gain importance. This approach brings new organisations in product life cycle, because believing in these values most of the designers and manufacturers may agree on the new motto for design “less but better”. Therefore a comprehensive strategy is necessary for the communication of ergonomics experts and designers in the near future.
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