Methodology Meets Technology: Survey Response Rates Using Mail,Email and Fax

Abstract

The use of email and fax communications has increased dramatically over the last decade. They are now commonplace methods of information exchange. Most research involving questionnaires has used postal mail to deliver and return the surveys from recipients who might not otherwise be reached through live administration. A frequent methodological issue with mail surveys is low levels of return rates. The present research compared the return rates of a survey that was sent by mail, email or fax. Participants could return the survey by any of the same three methods. The results showed that postal mail and email exhibited higher return rates than facsimiles and that the method of return tended to be the same method in which the questionnaire was originally sent. Implications of these results for survey research are discussed.