Abstract
Our design process which integrates distinct techniques, knowledge, and experience from fields of cognition, human computer interaction, systems engineering, and usability engineering is used to formulate new Internet based ventures. New business ventures begin with an idea that is incubated using a specialized process for strategizing, conceptualizing, and gaining funding for actual development. Cognitive ergonomics is integral in focusing early conceptual work toward the end-user with a “concept car” presented to sell the idea in the early design stage. Methods are further detailed for later stages of design within a consulting environment. Organizational challenges are discussed in relation to implementing this design process.
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