Electronic Shopping in the Music Domain

Abstract

This paper discusses factors related to the design of electronic shops. The assessment of the music mart serves as the starting point for this discussion. To facilitate purchasing, search engines should be designed to be compatible with consumers and products characteristics. Moreover a stronger tie between shop design and purchasing behaviour should be considered. The importance of enhancing the shop design to facilitate purchasing is also highlighted. Particularly in this domain, the role of affect could prove critical for persuading consumers to buy.