Abstract
After the collapse of the studio system (1920 to 1950), the film industry underwent dramatic changes in both its business model and land use. In 1961, Twentieth Century Fox (Fox) sold more than 280 acres of studio land in West Los Angeles for the creation of a “city within a city” called Century City and leased back 75 acres for film production. This article examines Fox’s land planning after Century City, when executives planned to redevelop its studio land and move its production facilities elsewhere in Los Angeles, deeming the existing one ill-suited for a changed industry. The studio remains an active production facility today, disproving earlier assumptions that overestimated the property’s exchange value and underestimated its use value.
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