Halo Effects and the Attractiveness Premium in Perceptions of Political Expertise

Abstract

Physical appearance, both our own and that of others, is a common influence on social interactions. In this article, we consider whether appearance also plays a role in how we come to understand politics. As a test, we use American National Election Study survey data, which includes the interviewer’s subjective ratings of respondents’ appearance and perceived political knowledge. We bolster the ANES results with a pair of survey experiments where subjects evaluated randomly assigned potential political discussion partners. Our results show that more attractive individuals are viewed as more knowledgeable and more persuasive, and are more likely to be sought out by others for political information. In addition, more attractive individuals (even the relatively uninformed) are more likely to report attempting to persuade others. These findings have implications for our understanding of how citizens identify political experts, the potential for the spread of misinformation, and the political judgments citizens make.