Abstract
The objective of this article is to understand how the YouTube hit Galinha Pintadinha (Lottie Dottie Chicken), a naïve Brazilian animation aimed at preschool children, defies the power of big media companies and offers new ways of audiovisual enjoyment. I will describe the emergence of the animation and its YouTube channel called Galinha Pintadinha, which initially had only the Brazilian preschool audience as a target, and then I will analyze its internationalization process that has been developing on YouTube. I have paid attention to the uploaded video strategies of the seven international YouTube channels of Galinha Pintadinha (American, British, French, Italian, Indian, Japanese, and Spanish) considering the number of subscribers to each channel, the number of views, and the growth of the channels. The success reached by Galinha Pintadinha around the world is a result of the audiovisual reconfiguration processes considering the Brazilian audiovisual history in the global flow of media content.
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