Catching a Catfish

Abstract

This article interrogates the cultural work of “old” media texts that take social media use as a narrative focus. Using the MTV reality show Catfish: The TV Show as a case study, I argue that, in this program, the specific conventions of reality television—authenticity, confession, and self-realization—work to produce and circulate normative scripts of “appropriate” and “inappropriate” ways to articulate the self on social media, which align with reality TV’s established investment in the concept of the “authentic” self. Furthermore, I argue that the show’s representations of social media use valorize the primacy of connecting with and accepting one’s “real” self, making legible a subject position that speaks particularly to young people—the program’s target demographic—in the contemporary juncture of 2010s “crisis” neoliberalism, by transposing political questions into personal crises.