Audience studies and production studies have had largely separate trajectories in research, despite their shared grounded theory agendas and research methods. Drawing on a larger ethnography of media audiences and producers, this article shows how the human subjects of audience studies and production studies might be studied together to reveal the power relations involved in mass media production processes. In this particular case study, fans and extras for the television series Treme (2010–2013) shared a discourse around the place of viewing and making which strove to articulate a common culture despite the real hierarchical barriers between audiences and production personnel.
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