From U.S. Marine Corps helicopters rescuing “stranded” participants on The Biggest Loser to having individuals temporarily enlist in the Army on Extreme Weight Loss, these examples of military imagery work toward legitimizing the disciplinary logics put forth on reality weight-loss programs. Yet the military is simultaneously relying more on weight-loss and training practices originating in the commercial sector, including those found on TV, due to perceived “softness” and “fatness” within its ranks. This article thus examines the military-inspired disciplinary logics both reinforced and inadvertently challenged across weight-loss reality TV programs, the “fattening” and commercialization of the military, and the way each ultimately challenge the authority and expertise of the other, revealing numerous instances of disciplinary discrepancy.
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