This essay makes three related claims about digital media creative clusters through a case study of the Hub in Glasgow, Scotland. First, online social networking platforms are an increasingly “common sense” feature that property developers include to attract media workers to purpose-built properties. Second, integrating and managing professional identities through the construction of place are considered necessary to promote that place to a larger audience. Finally, reorganizing place in this way refashions creative work as a more nebulous concept, a process that integrates formerly distinct aspects of our work and nonwork lives into the common pursuit of innovation for economic gain.
BanksMark. 2007. The Politics of Cultural Work. Houndmills, UK: Palgrave Macmillan.
2.
BlainNeilBurnettKathryn. 2008. “A Cause Still Unwon: The Struggle to Represent Scotland.” In The Media in Scotland, edited by BlainNeilHutchinsonDavid, 3–19. Edinburgh: Edinburgh University Press.
3.
CastellsManuel. 1996. The Rise of the Network Society. Vol. I. Malden: Blackwell.
4.
DávilaArlene. 2012. Culture Works: Space, Value, and Mobility across the Neoliberal Americas. New York: New York University Press.
5.
FloridaRichard. 2004. Cities and the Creative Class. New York: Routledge.
6.
FloridaRichard. 2007. The Flight of the Creative Class: The New Global Competition for Talent. New York: HarperCollins.
7.
FloridaRichard. 2012. The Rise of the Creative Class—Revisited. New York: Basic Books.
8.
GallowaySusanDunlopStewart. 2007. “A Critique of Definitions of the Cultural and Creative Industries in Public Policy.” International Journal of Cultural Policy13 (1): 17–31.
9.
GarnhamNicholas. 2001. “Afterword: The Cultural Commodity and Cultural Policy.” In The UK Cultural Sector, edited by SelwoodSara, 445–58. London: Policy Studies Institute.
10.
GarnhamNicholas. 2005. “From Cultural to Creative Industries: An Analysis of the Implications of the Creative Industries Approach to Arts and Media Policy Making in the United Kingdom.” International Journal of Cultural Policy11 (1): 15–30.
11.
HarveyDavid. 1989. The Conditions of Postmodernity. Oxford: Blackwell.
12.
HesmondhalghDavid. 2009. The Cultural Industries. 2nd ed.Thousand Oaks: Sage.
13.
HesmondhalghDavidPrattAndy C.2005. “Cultural Industries and Cultural Policy.” International Journal of Cultural Policy11 (1): 1–13.
14.
JohnsonLouise C.2009. Revaluing the Arts, Remaking Urban Spaces. Surrey: Ashgate.
15.
LashScottUrryJohn. 1994. Economies of Signs and Space. London: Sage.
16.
McQuireScott. 2008. The Media City: Media, Architecture and Urban Space. Thousand Oaks: Sage.
MillerToby. 2004. “A View from a Fossil: The New Economy, Creativity and Consumption—Two or Three Things I Don’t Believe in.” International Journal of Cultural Studies7 (1): 55–65.
19.
MommaasHans. 2004. “Cultural Clusters and the Post-industrial City: Towards the Remapping of Urban Cultural Policy.” Urban Studies41 (3): 507–32.
20.
MommaasHans. 2009. “Spaces of Culture and Economy: Mapping the Cultural-Creative Cluster Landscape. In Creative Economies, Creative Cities: Asian-European Perspectives, edited by KongLilyO’ConnorJustin, 45–59. New York: Springer.
21.
MorleyDavid. 2000. Home Territories: Media, Mobility, and Identity. New York: Routledge.
22.
MorleyDavid. 2006. Media, Modernity and Technology: The Geography of the New. New York: Routledge.
23.
MorleyDavidRobinsKevin. 1995. Spaces of Identity: Global Media, Electronic Landscapes, and Cultural Boundaries. New York: Routledge.
O’ReganTomGibsonLisanneJeffcuttPaul. 2004. “Creative Networks.” Media International Australia Incorporating Culture and Policy112:5–8.
27.
PetrieDuncan. 2000. Screening Scotland. London: British Film Institute.
28.
PorterMichael. 2000. “Location, Competition, and Economic Development: Local Clusters in a Global Economy.” Economic Development Quarterly14 (1): 15–34.
29.
PrattAndy C.2000. “New Media, the New Economy and New Spaces.” Geoforum31:425–36.
30.
RossAndrew. 2009. Nice Work If You Can Get It: Life and Labor in Precarious Times. New York: New York University Press.
Scottish Digital Media Advisory Group. 2009. “Digital Inspiration: A Strategy for Scotland’s Digital Media Industry.” Glasgow: The Scottish Digital Media Industry Advisory Group.
Scottish Enterprise and Glasgow City Council. 2006. “A Step Change for Glasgow: Glasgow’s Ten-Year Economic Development Strategy.” Glasgow City Council. https://glasgow.gov.uk/CHttpHandler.ashx?id=5817&p=0 (accessed Noveber 17, 2014).
