This article reviews the concept of cultural identityvis-à-vis the viewing of soap operas, or telenovelas, within the Mexican context. The patterns of viewing, role modeling, narrative, and other characteristics are reviewed to define the ways in which this audiovisual genre contributes to the building of cultural elements within Mexican society.
Audley, P. 1983. Canada’s Cultural Industries: Broadcasting, Publishing, Records and Film. Toronto, Canada: James Lorimer and the Canadian Institute for Economic Policy.
2.
Covarrubias Cuellar, K., A. Bautista, and B. A. Uribe. 1994. Cuéntame en Qué seQuedó: La telenovela como Fenómeno Social. México City, México: Trillas.
3.
González, J. A. 1994. Más(+) Cultura(s): Ensayos sobre Realidades Plurales. México City, México: Consejo Nacional par la Cultura y las Artes.
4.
Huerta Wong, J. E. 2001. No le Cambies a mi Novela: Dominación y Negociación entre Géneros en el Acto de Ver Televisión. Paper presented at the annual conference at the Universidad de las Americas, Bienal Iberoamericana de Comunicación: Globalización, tecnología y culturas, Puebla, México.
5.
Kottak, C. P. 1990. Prime Time Society: An Anthropological Analysis of Television and Culture. Belmont, CA: Wadsworth.
6.
Lozano, J. C., and F. C. Martínez. 2000. Consumo y Lecturas Negociadas de Noticieros Televisivos en Monterrey, Guadalajara y México. Paper presented at the Congreso Anual 2000 de la International Communication Association, Acapulco, México.
7.
Lull, J. 1995. Media, Communications, Culture: A Global Approach. New York: Columbia University Press.
8.
Lull, J. 1998b. Constructing Rituals of Extension through Family Television Viewing. In World Families Watch Television, edited by J. Lull.Newbury Park, CA: Sage.
9.
McAnany, E., and Antonio LaPastina.,! 1994. Telenovela Audiences: A Review and Methodological Critique of Latin America Research. Communication Research21(6): 828-849.
10.
Muñoz, S. 1992. Mundos de Vida y Modos de Ver. In Televisión y Melodrama, edited by J. B. Martín and S. Muñoz.Bogotá, Colombia: Tercer Mundo Editores.
11.
Pearson, R. 1999. Genre, Convention and Evolution: The Changing Face of the Mexican Telenovela. Master’s thesis, University of Leicester, United Kingdom.
12.
Population Communication International. 1997. A Indomindada. Available at http://www.comminit.com/la/descripciones/lapdsbrasil/descripciones-318.html.
