We examine the relationship between beer being sold at college football stadiums and both attendance and football revenue for 29 mid-major universities over the 2005-2012 period. Using both ordinary least squares and instrumental variable estimation, no evidence that beer availability increases attendance or football revenue is found.
BoyesW. J.FaithR. L. (1993). Temporal regulation and intertemporal substitution: The effect of banning alcohol at college football games. Public Choice, 77, 595–609.
CebulaR. J. (2013). A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance. The Annals of Regional Science, 51, 695–710.
4.
ChuppA.StephensonE. F.TaylorR. (2007). Stadium alcohol availability and baseball attendance: Evidence from a natural experiment. International Journal of Sport Finance, 2, 36–44.
5.
JohnsonB.PerryJ.PetkusM. (2013). Determinants of total compensation for NCAA football coaches in the football bowl subdivision. Paper presented at the 2013 Western Economics Association meetings.
6.
MichalakL.TrockiK.BondJ. (2007). Religion and alcohol in the U.S. National Alcohol Survey: How important is religion for abstention and drinking?Drug and Alcohol Dependence, 87, 268–280.
7.
PaulR. J.PaulK. K.HolihanE. (2008). Attendance in the Northwest baseball league: Effects of promotions, winning, and scoring. Business Research Yearbook, 15, 807–812.
8.
PaulR. J.PaulK. K.TomaM.BrennanA. (2007). Attendance in the NY-Penn baseball league: Effects of performance, demographics, and promotions. New York Economic Review, 38, 72–81.
9.
PaulR. J.TomaM. T.WeinbachA. P. (2009). The minor league experience: What drives attendance at South Atlantic league baseball games. The Coastal Business Journal, 8, 70–84.
10.
ReesD. I.SchnepelK. T. (2009). College football games and crime. Journal of Sports Economics, 10, 68–87.