Top Prospects and Minor League Baseball Attendance

Abstract

Minor League Baseball attracts over 40 million fans a year. One potentially important attendance draw is the ability for a fan to see a future major league baseball star. Each year Baseball America, a leading industry publication, ranks 100 top prospects that have yet to play substantially in the major leagues. Many of these top prospects continue to develop for a year or more in the minor leagues, which gives fans an opportunity to see potential future Major League Baseball (MLB) stars at their local minor league club. The authors use a data set encompassing all AA and AAA minor league baseball teams from 1992 to 2009 to estimate the impact of having a top 100 Baseball America prospect on a minor league team’s attendance. Their results suggest that only those prospects ranked in the top 5 and at the highest level (AAA) have an impact on their team’s attendance and their impact on attendance is small.