This article presents evidence showing that success in football and men’s basketball at the National Collegiate Athletic Association (NCAA) Division I level positively affects enrollment of local high school graduates at a college or university. Panel regressions for eight California State Universities (CSUs) from 1986 to 2009 show that one win in football can increase the percentage of local high school graduates entering the local CSUs by 0.051 percentage points and one win against a Division I basketball team results in an increase of 0.018 percentage points.
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