Using games from Major League Baseball’s 2007 season, individual game attendance is estimated using censored normal regression with home-team fixed-effects. Included in the model are several factors affecting attendance, such as divisional and interleague rivalries, that to date have been omitted from the literature. The relationship between attendance and game characteristics is shown to be fundamentally different between small market and large market teams. Attendance is also shown to steadily increase as the probability that the home team will win the game increases, which stands in contrast to the uncertainty of outcome hypothesis that predicts that attendance will eventually decrease if the home team’s chance of winning the game gets too large.
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