This research extends the analysis of the importance of winning on attendance. The author assumes that fan's reactions differ across teams and estimates separate attendance models for each Major League Baseball team in the sample. Results from generalized autoregressive conditional heteroskedasticity (GARCH) models indicate winning is an important determinant of attendance for the 12 National League teams in the sample, although some variation exists in the magnitude of the effect across teams. Results from the GARCH models are similar in magnitude to results from other alternative estimation procedures. The study also finds a boost in attendance from playing an interleague opponent.
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