Hausman and Leonard offered evidence that Michael Jordan generated US$53 million in broadcast revenue for teams other than his employer, the Chicago Bulls. In essence, these authors argued for the existence of a superstar externality. The purpose of this article is to extend the work of Hausman and Leonard via an examination of road attendance in this sport. The evidence we report suggests that a superstar externality also exists on the road in the National Basketball Association. Policy suggestions to remedy this issue are offered in the text.
Berri, D. J. (2004). A simple measure of worker productivity in the National Basketball Association [Mimeo]. Bakersfield: California State University.
2.
Berri, D. J., & Brook, S. L. (1999). Trading players in the National Basketball Association: For better or worse? In J. Fizel, E. Gustafson, & L. Hadley (Eds.), Sports economics: Current research (pp. 135-151). New York: Praeger.
3.
Berri, D. J., Schmidt, M. B., & Brook, S. L. (2004). Stars at the gate: The impact of star power on NBA gate revenues. Journal of Sports Economics, 5(1), 33-50.
4.
Blass, A. A. (1992). Does the baseball labor market contradict the human capital model of investment? Review of Economics and Statistics, 74, 261-268.
5.
Bonavita, M., Broussard, M., & Stewart, S. (Eds.). (1996). The Sporting News Official NBA Register: 1996-97. St. Louis, MO: Sporting News Publishing Company.
6.
Broussard, M., & Carter, C. (Eds.). (1996). The Sporting News Official NBA guide: 1996-97. St. Louis, MO: Sporting News Publishing Company.
7.
Brown, E., Spiro, R., & Keenan, D. (1991). Wage and non-wage discrimination in professional basketball: Do fans affect it? American Journal of Economics and Sociology, 50(3), 333-345.
8.
Burdekin, R. C., & Idson, T. L. (1991). Customer preferences, attendance and the racial structure of professional basketball teams. Applied Economics, 23, 179-186.
9.
Carter, C., & Sachare, A. (Eds.). (1993). The Sporting News Official NBA guide: 1993-94. St. Louis, MO: Sporting News Publishing Company.
10.
Carter, C., & Sachare, A. (Eds.). (1994). The Sporting News Official NBA guide: 1994-95. St. Louis, MO: Sporting News Publishing Company.
11.
Carter, C., & Sachare, A. (Eds.). (1995). The Sporting News Official NBA guide: 1995-96. St. Louis, MO: Sporting News Publishing Company.
12.
El-Hodiri, M., & Quirk. J. (1971, November-December). The economic theory of a professional sports league. Journal of Political Economy, 79, 1302-1319.
13.
Hanssen, F. A., & Anderson, T. (1999). Has discrimination lessened over time? A test using baseball’s all-star vote. Economic Inquiry, 37(2), 326-352.
14.
Hausman, J. A., & Leonard, G. K. (1997). Superstars in the National Basketball Association: Economic value and policy. Journal of Labor Economics, 15(4), 586-624.
15.
Kahane, L., & Shmanske, S. (1997). Team roster turnover and attendance in Major League Baseball. Applied Economics, 29(4), 425-431.
16.
Knowles, G., Sherony, K., & Haupert, M. (1992). The demand for Major League Baseball: A test of the uncertainty of outcome hypothesis. American Economist, 36(2), 72-80.
17.
Missouri State Census Data Center. (2001). Post-1990 population estimates for US counties and higher level geographies by age, race, sex, and Hispanic origin thru 1999. Available at www.oseda.missouri.edu/uic/uiccapps/agersex.html
18.
Neale, W. (1964). The peculiar economics of professional sports. Quarterly Journal of Economics, 78(1), 1-14.
19.
Puro, G., Sachare, A., & Veltrop, K. (Eds.). (1994). The Sporting News Official NBA Register: 1994-95. St. Louis, MO: Sporting News Publishing Company.
20.
Puro, G., Sachare, A., & Veltrop, K. (Eds.). (1995). The Sporting News Official NBA Register: 1995-96. St. Louis, MO: Sporting News Publishing Company.
21.
Rascher, D. (1999). A test of the optimal positive production network externality in Major League Baseball. In J. Fizel, E. Gustafson, & L. Hadley (Ed.), Sports economics: Current research (pp. 27-45). Westport, CT: Praeger.
22.
Sachare, A., & Shimabukuro, M. (Eds.). (1993). The Sporting News Official NBA Register: 1993-94. St. Louis, MO: Sporting News Publishing Company.
23.
Schmidt, M. B., & Berri, D. J. (2001). Competition and attendance: The case of Major League Baseball. Journal of Sports Economics, 2(2), 147-167.
24.
Scott, F., Jr., Long, J., & Sompii, K. (1985). Salary vs. marginal revenue product under monopsony and competition: The case of professional basketball. Atlantic Economic Journal, 13(3), 50-59.
25.
Scully, G. W. (1974). Pay and performance in Major League Baseball. American Economic Review, 64, 917-930.
26.
Studenmund, A. H. (2001). Using econometrics: A practical guide (4thed.). Boston: Addison-Wesley.