Abstract
Factorial surveys are widely used in the social sciences to measure respondents’ attitudes, beliefs, or behavioral intentions. In such surveys, respondents evaluate short descriptions of hypothetical situations, persons, or objects that vary across several dimensions. An important prerequisite of the method’s validity is that respondents are able to deal with the highly complex task created by the need to consider several variable dimensions within one coherent judgment. We analyze the effects of the order in which dimensions are presented in running text vignettes. An experimental setup with four order treatments was randomly allocated to 787 respondents (based on a random sample of register data), yielding 3,119 vignette evaluations. The analyses compare respondent groups across age, education, and response speed. Overall, there is no strong evidence for order effects. However, we find a slight tendency for fast responders to be more prone to recency effects.
Get full access to this article
View all access options for this article.
References
Supplementary Material
Please find the following supplemental material available below.
For Open Access articles published under a Creative Commons License, all supplemental material carries the same license as the article it is associated with.
For non-Open Access articles published, all supplemental material carries a non-exclusive license, and permission requests for re-use of supplemental material or any part of supplemental material shall be sent directly to the copyright owner as specified in the copyright notice associated with the article.
