Abstract
The development of web surveys has been accompanied by the emergence of new scales, taking advantages of the visual and interactive features provided by the Internet like drop-down menus, sliders, drag-and-drop, or order-by-click scales. This article focuses on the order-by-click scales, studying the comparability of the data obtained for this scale when answered through PCs versus smartphones. I used data from an experiment where panelists from the Netquest opt-in panel in Spain were randomly assigned to a PC, smartphone optimized, or smartphone not-optimized version of the same questionnaire in two waves. I found significant differences due to the device and optimization at least for some indicators and questions.
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