In one year’s time, the number of respondents in the Flemish Survey of Cultural Shifts expressing a wish to be paid for participating in surveys doubled (28% in 2002, compared to 14% in 2001). Analyses show this is mainly the result of survey-specific characteristics such as length of the survey, invasion of privacy issues, and cognitive efforts needed to fill in the questionnaire. Person-specific characteristics such as the level of individualistic attitudes and the age of the respondent also have an effect but less so than the survey-related issues.
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Groves, R. M., E. Singer, and A. D. Corning. 1999. Leverage-saliency theory of survey participation: Description and an illustration. Public Opinion Quarterly64:299–308.
