Bringing the Social Media #Revolution to Health Care

Abstract

Bringing the Social Media #Revolution to Health Care is a book developed by the Mayo Clinic focused on using the social media revolution to improve patient care and communication at every stage of the care trajectory. The book provided an in-depth overview of Mayo Clinic’s experiences in using social media as a means of engaging patients, caregivers, and providers in clear, open, two-way communication at every point of care. The goal of this book is to demonstrate how active engagement between providers, patients, and caregivers can have an impact on patient and provider satisfaction, patient compliance, and clinical outcomes. The book showcases how the Mayo Clinic’s Center for Social Media has used the social media revolution to enhance the real value of health care for their patients without the constraints of time or geography. This book can serve as a good resource for health educators, clinic administrations, health system communication departments, physicians, and students who may want to develop a social media platform to enhance the communication practices of their organizations.