Guerilla Advocacy: Using Aggressive Marketing Techniques for Health Policy Change

Anderson, L.H. (2008). Obama campaign's Internet strategies a key reason for success. Harvard University, John F. Kennedy School of Government. Retrieved February 10, 2009, from http://www.hks.harvard.edu/news-events/news/articles/forumobama-internet-strategies-nov08

Hoffman, B. (2003). Health care reform and social movements in the United States. American Journal of Public Health, 93, 75-85.

Levinson, J.C. (1984). Guerilla marketing: Secrets for making big profits from your small business. Boston: Houghton Mifflin.

Levinson, J.C. , Frishman, R. , & Larsen, M. (2001). Guerilla marketing for writers. Cincinnati, OH: Writer's Digest Books.

Mackay, H. (1997). Dig your well before you're thirsty: The only networking book you'll ever need. New York: Doubleday.

Thackeray, R. , Neiger, B.L. , Hanson, C.L. , & McKenzie, J.F. (2008). Enhancing promotional strategies within social marketing programs: Use of Web 2.0 social media.. Health Promotion Practice, 9, 338-343.