Social Marketing's Unique Contributions to Health Promotion Practice

Andreasen, A. R. (1995). Marketing social change. Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.

Andreasen, A. R. (1997). Challenges for the science and practice of social marketing. In M. E. Goldberg , M. Fishbein , & S. E. Middlestadt (Eds.), Social marketing. Theoretical and practical perspectives(pp. 3-19). Mahwah, NJ: Lawrence Erlbaum.

Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy and Marketing, 21, 3-13.

Bryant, C. A. , Cole, S. , Salazar, B. , Lindenberger, J. , Perrin, K. , Sorrell, C. , et al. (1996). Breast cancer screening: A social marketing study. Social Marketing Quarterly, 3(1), 24-35.

Bryant, C. A. , Forthofer, M. , McCormack Brown, K. R. , & McDermott, R. J. (1999). Community-based prevention marketing. Social Marketing Quarterly, 5(3), 54-59.

Cohen, D. A. , Farley, R. A. , Bedimo-Etame, J. F. , Scribner, R. , Ward, W. , Kendall, C. , et al. (1999). Implementation of condom social marketing in Louisiana, 1993 to 1996. American Journal of Public Health, 89(2), 204-208.

Flora, J. A. , Schooler, C. , & Pierson, R. M. (1997). Effective health promotion among communities of color: The potential of social marketing. In M. E. Goldberg , M. Fishbein , & S. E. Middlestadt (Eds.), Social marketing. Theoretical and practical perspectives(pp. 353-373). Mahwah, NJ: Lawrence Erlbaum.

Foerster, S. B. , Gregson, J. , Beall, D. L. , Hudes, M. , Magnuson, H. , Livingston, S. , et al. (1998). The California Children's 5 a Day—Power Play! campaign: Evaluation of a large-scale social marketing initiative. Family and Community Health, 21(1), 46-66.

Grier, S. , & Bryant, C. A. (2005). Social marketing in public health. Annual Review of Public Health, 26, 319-339.

Kotler, P. , Roberto, E. L. , & Lee, N. (2002). Social marketing: Improving the quality of life(2nd ed.). Thousand Oaks, CA: Sage.

Kotler, P. , & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3-12.

Lefebvre, R. C. , Doner, L. , Johnston, C. , Loughrey, K. , Balch, G. I. , & Sutton, S. M. (1995). Use of data base marketing and consumer-based health communication in message design. An example from the Office of Cancer Communications' 5 a Day for Better Health program. In E. Maibach & R. L. Parrott (Eds.), Designing health messages. Approaches from communication theory and public health practice(pp. 217-246). Thousand Oaks, CA: Sage.

Lefebvre, R. C. , & Flora, J. A. (1988). Social marketing and public health intervention. Health Education Quarterly, 15, 299-315.

Lindenberger, J. H. , & Bryant, C. A. (2000). Promoting breastfeeding in the WIC program: A social marketing case study. American Journal of Health Behavior, 24, 53-60.

Maibach, E. W. (2002). Explicating social marketing: What is it, and what isn't it? Social Marketing Quarterly, 8, 7-13.

Manoff, R. K. (1997). Getting your message out with social marketing. American Journal of Tropical Medicine and Hygiene, 57(3), 260-265.

McCormack Brown, K. , Bryant, C. A. , Forthofer, M. S. , Perrin, K. M. , Quinn, G. P. , Wolper, M. , et al. (2000). Florida Cares for Women social marketing campaign: A case study. American Journal of Health Behavior, 24, 44-52.

McDermott, R. J. (2000). Social marketing: A tool for health education. American Journal of Health Behavior, 24, 6-10.

Neiger, B. L. , & Thackeray, R. (2002). Application of the SMART model in two successful-social marketing programs. American Journal of Health Education, 33(5), 301-303.

Neiger, B. L. , Thackeray, R. , Merrill, R. , Larsen, L. , Chalkley, C. , & Miner, K. M. (2001). The impact of social marketing on fruit and vegetable consumption and physical activity among public health employees at the Utah Department of Health. Social Marketing Quarterly, 7, 9-28.

Parsons, N. , & McCormack Brown, K. (2004). Formative research: The bedrock of social marketing. Health Education Monograph Series. Social Marketing, 21, 1-5.

Slater, M. D. (1996). Theory and method in health audience segmentation. Journal of Health Communication, 1, 267-283.

Slater, M. D. , & Flora, J. A. (1991). Healthy lifestyles: Audience segmentation analysis for public health interventions. Health Education Quarterly, 18(2), 221-233.

Smith, W. A. (1997). Social marketing: Beyond the nostalgia. In M. E. Goldberg , M. Fishbein , & S. E. Middlestadt (Eds.), Social marketing. Theoretical and practical perspectives(pp. 21-28). Mahwah, NJ: Lawrence Erlbaum.

Turning Point Social Marketing National Excellence Collaborative. (2005). CDCynergy— Social marketing edition. Retrieved from http://www.turningpointprogram.orgPages/socialmkt.html

Walsh, D. C. , Rudd, R. E. , Moeykens, B. A. , & Moloney, T. W. (1993). Social marketing for public health. Health Affairs, 12(2), 104-119.

Weinreich, N. K. (1999). Hands-on social marketing. A step-by-step guide. Thousand Oaks, CA: Sage.

Wong, F. , Huhman, M. , Heitzler, C. , Asbury, L. , Bretthauer-Mueller, R. , McCarthy, S. , et al. (2004). VERB—A social marketing campaign to increase physical activity among youth. Preventing Chronic Disease, 1(3), 1-7. Retrieved from www.cdc.gov/pcd/issues/2004/jul04_0043.htm

Young, L. , Anderson, J. , Beckstrom, L. , Bellows, L. , & Johnson, S. L. (2004). Using social marketing principles to guide the development of a nutrition education initiative for preschool-aged children. Journal of Nutrition Education, 36, 250-257.