Theoretically Speaking: Overview and Summary of Key Health Education Theories

Ajzen, I. (1988). Attitudes, personality, and behavior. Belmont, CA: Dorsey.

Ajzen, I. , & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.

Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.

Becker, M. (Ed.). (1974). The health belief model and personal health behavior. Thorofare, NJ: Slack.

Fishbein, M. , Bandura, A. , Triandis, H. C. Kanfer, F. H. , Becker, M. H. , & Middlestadt, S. E. (1991, October 3-5). Factors influencing behavior and behavior change(Final Report, Theories Workshop). Bethesda, MD: National Institute of Mental Health.

Goodman, R. M. , Steckler, A. , & Kegler, M. C. (1997). Mobilizing organizations for health enhancement: Theories of organizational change. In K. Glanz , F. Lewis , B. Rimer (Eds.), Health behavior and health education: Theory, research, and practice(2nd ed., pp. 287-312). San Francisco, CA: Jossey-Bass.

Minkler, M. , & Wallerstein, N. (1999). Improving health through community organization and community building: A health education perspective. In K. Minkler (Ed.), Community organizing and community building for health(pp. 30-52). New Brunswick, NJ: Rutgers University Press.

Prochaska, J. O. , Redding, C. A. ,& Evers, K. E. (1997). The transtheoretical model and stages of change. In K. Glanz , F. Lewis , & B. Rimer (Eds.),Health behavior and health education: Theory, research, and practice(2nd ed., pp. 60-84). San Francisco, CA: Jossey-Bass.

Prochaska, J. O. , & Velicer, W. F. (1997). The transtheoretical model of health behavior change. American Journal of Health Promotion, 12, 38-48.

Rogers, E. M. (1994). Diffusion of innovation(4th ed.). New York: Free Press.

Rothman, J. , & Tropman, J. E. (1987). Models of community organization and macro practice perspectives: Their mixing and phasing. In F. M. Cox , J. L. Erlich , J. Rothman , & J. E. Tropman (Eds.), Strategies of community organization; Macro practice(pp. 3-26). Itasca, IL: F.E. Peacock.

Strecher, V. J. , & Rosenstock, I. The health belief model. In K. Glanz , F. Lewis , B. Rimer (Eds.), Health behavior and health education: Theory, research, and practice(2nd ed.). San Francisco, CA: Jossey-Bass.

Wallack, L. (1990). Media advocacy: Promoting health through mass communication. In K. Glanz , F. M. Lewis , & B. K. Rimer (Eds.), Health behavior and health education: Theory, research, and practice. San Francisco: Jossey-Bass.

Wallerstein, N. , & Bernstein, E. (1988). Empowerment education: Freire’sideas adapted to health education. Health Education Quarterly, 15, 379-394. Karen Denard Goldman, PhD, CHES, is a health marketing consultant in Brooklyn, New York.