Abstract
The Problem
According to the Mastercard Index of Women Entrepreneurs, 31.3% of businesses in Vietnam are owned by women, placing Vietnam at the sixth out of the 53 surveyed economies. Despite the prevalence of female entrepreneurship in Vietnam, little is known about the motivations, challenges, and success factors of those occupying this vibrant sector of the Vietnamese economy. Greater knowledge of how women entrepreneurs perceive themselves and the Vietnamese business environment could stimulate greater support for their personal and career development.
The Solution
This study aims to explore Vietnamese women entrepreneurs’ motivations, challenges, and success factors. This qualitative research study provides (a) a brief introduction to the business context and the role of women entrepreneurs in Vietnam; (b) findings on Vietnamese women motivation for to starting and running business, as well as the challenges they face, and factors contributing to their success; and (c) recommendations for government policies, business communities, and the development of female entrepreneurs in Vietnam. As few research studies on women business owners in Vietnam are available, this empirical study can contribute to more effective practice and further research on this cohort in Vietnam.
The Stakeholders
Recommendations provided in this study will help governmental policymakers, business communities, and female entrepreneurs in Vietnam.
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