Abstract
The Problem
To better understand Human Resource Development (HRD), it is critical to understand human behavior and perspectives on subjective topics. Q methodology provides a view of subjectivity from the point of view that is self-referenced.
The Solution
This article provides a description of a method to identify similarities and differences in the subjective perceptions across a sample. This is distinctly different from traditional factor analysis that examines correlation between items. A step-by-step description of Q methodology is included that describes defining the concourse, developing the Q-set, selecting the P-set (sample), Q-sorting (collecting data), as well as analyzing and interpreting the data.
The Stakeholders
Both researchers and practitioners will benefit by understanding how to implement and interpret Q methodology in both research and practice to understand human subjectivity. The article can be used as a guide by researchers and practitioners who want to conduct Q methodology in the field of HRD to better understand subjective viewpoints.
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