This experiment investigates the effects of television crime news portrayals of the accused on evaluations of that person. Forty subjects watched television crime news stories, which contained either visual (dressed in an orange suit, wearing handcuffs and being restrained by a police officer) or aural (mention of a prior record) bias. Results show that subjects who saw the visual bias evaluated the accused as more threatening, dangerous and guilty than those who did not see the bias. Those who heard about a prior record evaluated the accused as more threatening and guilty, but not as more dangerous than those who did not hear about the record. These impressions of guilt remained after a two-week delay. Findings illustrate how common TV news portrayals of a person accused of a crime can prejudice the general public. Also, accidental viewing of a criminal defendant in prison clothes or being restrained can affect snap judgments about that person during the trial. Implications for journalists and the legal system are discussed.
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