The Family in a Sequence of Political Activation: Why Civic Interventions Can Succeed

Abstract

We invite theorists and architects of interventions to consider the stimulation of family political communication as a powerful strategy for the mobilization of civic involvement. Family-based interaction constitutes a valuable resource for activation efforts, but to appreciate this potential requires a conceptualization of political involvement as a micro-social process. The family constitutes a social system that tends to maintain homeostatic balance in various domains of social interaction, including civic competence. An intervention such as a school curriculum or a media campaign can heighten the political interest of the family member initially reached by the intervention, which creates tension if other family members perceive a need to increase their own civic competence. Strides toward citizenship occur when the family system adjusts to re-establish equilibrium in response to exogenous influences that create tension. This framework situates the family as a mediating institution in relationship to societal agents that periodically heighten the flow of political information. The family is responsive to increased political stimulation and generative of motivation that leads to voting and other forms of participation outside the home. Our functional model of family political communication contrasts with a tendency toward reductionist thinking in which campaign effects are evaluated in isolation to each other, and in the absence of social context. We conclude with an intervention strategy that incorporates family interaction to amplify the impact of political stimulation originating from media, schools, and elections.