Crowdthinking for the development of small and medium-sized enterprise exporters of consumer products

Abstract

This article links the concept of crowdthinking from the perspective of graphic design and its interface with other disciplines in the development of the Argentine export sector. How do the symbolic, functional, and economic aspects influence in the added value of the product? And how does the interaction between disciplines generate this added value from a crowdthinking perspective? How did graphic design develop from its productive methodologies? The work aims to critically theorize on current interfaces and links between disciplines in Argentine companies to develop communication from cross-border products, focusing on the different actors involved, production processes, and work methods.