This article revisits Throgmorton's 1996 claim that planning can be thought of as a form of persuasive storytelling about the future. It responds to three broad lines of critique, connects the claim to contemporary scholarship about `transnational urbanism' and the `network society,' and revises the author's initial claim. This revision suggests that planners should tell future-oriented stories that help people imagine and create sustainable places. It further argues that, to be persuasive to a wide range of readers, planners' stories will have to make narrative and physical space for diverse locally-grounded common urban narratives. It recognizes that powerful actors will strive to eliminate or marginalize competing stories.
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