Abstract
This study aims to explore the synergy between virtual reality (VR) and animation, examining the distinctions between VR and conventional animation through the lens of VR animation’s characteristics, mediums of communication, purposes, production methodologies, and aesthetic principles. With entrepreneurship as a guiding principle, the discussion extends to models of animation creation underpinned by VR. This investigation constructs a VR creation framework that integrates elements such as storytelling, artistry, structural design, color theory, composition, animation techniques, and cinematography, across the dimensions of technology and art, cognition and experience, as well as economy and culture. The significance of VR animation’s creative paradoms within the Chinese context is crucial for expanding the nation’s VR animation production capabilities. By infusing entrepreneurial spirit into VR animation, there is a significant enhancement in the innovation of production techniques, which in turn captivates a broader audience. This multifaceted approach to design and optimization makes the production process more systematic and efficient. Ultimately, guided by entrepreneurial principles, the evolution of VR animation in China is set to enrich the diversity of the industry and make a lasting, positive impact.
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