AakerD.. (1996). Building strong brands.New York: Free Press.
3.
AakerJ.. (1997). Dimensions of measuring brand personality.Journal of Marketing Research, 34, August, 347–56.
4.
AbramsB.. (1981). Admen say brand personality is as crucial as the product.Wall Street Journal, 13 August, p 133.
5.
AldersonW., & CoxR.. (1948). Towards a theory of marketing.Journal of Marketing, 13, October, 137–52.
6.
AllisonR. I., & UhlK. P.. (1964). Influence of beer brand identification on taste perception.Journal of Marketing Research, 1, 3, 36–9.
7.
AMA (1960). Marketing definitions: a glossary of marketing terms.Chicago: American Marketing Association.
8.
AmblerT., & STYLESC.. (1994). Brand equity: towards the measure that matters. Unpublished draft. London: London Business School.
9.
AndersonP. F.. (1983). Marketing, scientific progress and scientific method.Journal of Marketing, 47, Fall, 18–31.
10.
ArnoldD.. (1992). The handbook of brand management.London: Century Press, Economist Books.
11.
BartelsR.. (1951). Can marketing be a science?Journal of Marketing, 16, January, 319–28.
12.
BlackM.. (1962). Metaphor. In Models and metaphor, pp. 25–47. Ithaca, NY: Cornell University Press.
13.
BolmanL. G., & DealT. E.. (1991). Reframing organizations: artistry, choice and leadership.San Francisco: Jossey-Bass.
14.
BrownS.. (1996). Art or science? Fifty years of marketing debate.Journal of Marketing Management, 12, 243–67.
15.
BullmoreJ.. (1998). Planning - 30 years on: Bullmore on King.Campaign, 10 July, p. 25.
16.
BuzzellR. D.. (1963). Is marketing a science?Harvard Business Review, 41, 1, 32–40 & 166-70.
17.
CooperP.. (1979). Symbiosis: consumer psychology of branding.ADMAP, November.
18.
CooperP.. (1980). Symbiosis in media: new perspectives in media psychology.ADMAP, June, pp. 290–298.
19.
ConverseP.D. (1945). The development of the science of marketing - an exploratory survey.Journal of Marketing, 10, July, pp. 14–23.
20.
de ChernatonyL., & McDonaldM.. (1992). Creating powerful brands.Oxford: ButterworthHeinemann.
21.
de ChernatonyL., & McDonaldM.. (1998). Creating powerful brands.2nd edition.Oxford: Butterworth-Heinemann.
22.
de ChernatonyL., & McWilliamG.. (1990). Appreciating brands as assets through using a two-dimensional model.International Journal of Advertising, 9, 2, 111–19.
23.
DoyleP.. (1994). Marketing management and strategy.London: Prentice Hall.
24.
FournierS.M. (1995). Understanding consumer-brand relationships. Working Paper 96018, October. Harvard Business School.
25.
FournierS.M. (1998). Consumers and their brands: developing relationship theory in consumer research.Journal of Consumer Research, 24, 4, 343–73.
26.
GardnerB. B., & LevyS. J.. (1955). The product and the brand.Harvard Business Review, March/April, pp 33–39.
27.
GibbsR.. (1994). The poetics of the mind.Cambridge: Cambridge University Press.
28.
GoodyearM.. (1993). Reviewing the concept of brands and branding.Proceedings of the 1MRSIESOMAR Branding Seminar, March.
29.
GoodyearM.. (1996). Divided by a common language.Journal of the Market Research Society, 38, 2, April, 105–22.
30.
HanbyT., & CooperP.. (1990). The essence of international brands.Proceedings of the ESOMAR Conference ‘America, Japan and EC9’ Venice, June.
31.
HESSEM.. (1963). Models and analogies in science.London: Sheed & Ward.
32.
HesseM.. (1974). The structure of scientific inference.London: Macmillan.
33.
HirschmanE. C.. (1986). Humanistic inquiry in marketing research: philosophy, method and criteria.Journal of Marketing Research, 23, August, 237–49.
34.
HuntS.D. (1976). The nature and scope of marketing.Journal of Marketing, 40, July, 17–28.
35.
HutchinsonK.D. (1952). Marketing as a science: an appraisal.Journal of Marketing, 16, January, pp. 286–93.
36.
KapfererJ.-N. (1992). Strategic brand management.New York: The Free Press.
KuhnT.S. (1962). The structure of scientific revolutions.Chicago: The University of Chicago Press.
43.
LackoffG., & JhonsonM.. (1980). Metaphors we live by.London and Chicago: University of Chicago Press.
44.
LannonJ., & CooperP.. (1983). Humanistic advertising: a holistic cultural perspective.International Journal of Advertising, 2, 195–213.
45.
LevineT.. (1980). Marketing success through differentiation - of anything.Harvard Business Review, Jan-Feb, pp. 83–91.
46.
LowG. S., & FullertonR.A. (1994). Brands, brand management and the brand manager system: a critical-historical evaluation.Journal of Marketing, XXXI, May, 173–90.
47.
MorganG.. (1980). Paradigms, metaphors and puzzle-solving in organizational theory.Administrative Science Quarterly, 25, pp. 605–622.
48.
MorganG.. (1986). Images of organization.London: Sage.
49.
MorganG.. (1996). An afterword: is there anything more to be said about metaphor? In: Metaphor and organizations.GrantDavid, & OswickCliff (Eds.). London: Sage.
50.
OrtonyA.. (1993). Metaphor and thought.2nd Edition.Cambridge: Cambridge University Press.
51.
PalmerI., & DunfordR.. (1996). Conflicting uses of metaphors: reconceptualizing their use in the field of organizational change.Academy of Management Review, 21, 3, 691–717.
ZaltmanG., & Higie CoulterR.. (1995). Seeing the voice of the consumer: metaphor-based advertising research.Journal of Advertising Research, July/August, pp 35–51.