Abstract
Get full access to this article
View all access options for this article.
References
1.
Agostini J. M.
(1961 ). How to estimate unduplicated audiences . Journal of Advertising Research , 1 , pp. 11 –14 .
2.
Bird M.
, &
Ehrenberg A. S. C.
(1966 a). Intentions-to-buy and claimed brand usage . Operational Research Quarterly 17 , pp. 27 –46 , & 18, pp. 65–66.