Adstock Modelling for the Long Term

Baker C. (1990). The longer and broader effects of advertising. Institute of Practitioners in Advertising.

Barnard N. , & Smith G. (1989). Advertising and modelling. Institute of Practitioners in Advertising. A general description of adstock modelling, though with a slightly different definition.

Broadbent S. (1990). Modelling beyond the blip. Journal of the Market Research Society, 32(1), 61–102.

Broadbent S. (1992). Using data better. Admap, January, pp. 48–54.

Broadbent S. (1993). Advertising effects: more than short term. Journal of the Market Research Society, 35(1), 37–49.

Institute of Practitioners in Advertising (1981–1995). Advertising Works series.

Lodish L.M. , & Lubetkin B. (1992). General truths? Nine key findings from IRI test data. Admap, February, pp. 9–15.