AguinisH. (1993) Action research and scientific method: presumed discrepancies and actual similarities.The Journal of Applied Behavioral Science, 29, 4, pp. 416–432.
2.
AmbrosiniV., & BowmanC. (2001) Tacit knowledge: some suggestions for operationalization.Journal of Management Studies, 38, 6, pp. 811–829.
3.
ArgyrisC. (1973) Intervention Theory and Method: A Behavioural Science View.Reading, MA: Addison-Wesley.
4.
ArgyrisC., & SchönD. (1978) Organizational Learning: A Theory of Action Perspective.Reading, MA: Addison-Wesley.
BakerS., & MounceyP. (2003) The market researcher's manifesto.International Journal of Market Research, 45, 4, pp. 415–433.
7.
BarneyJ. (1991) Firm resources and sustained competitive advantage.Journal of Management, 17, 1, pp. 99–120.
8.
BergerP., & LuckmannT. (1966) The Social Construction of Reality.New York: Doubleday.
9.
BreuK., & PeppardJ. (2003) Useful knowledge for information systems: the contribution of the participatory paradigm.Journal of Information Technology, 18, 3, pp. 177–194.
10.
ChecklandP. (2000) Soft systems methodology: a thirty year retrospective.Systems Research and Behavioral Science, 17, S1, pp. s11–s58.
11.
ClarkP. (1972) Action Research and Organizational Change.London: Harper & Row.
12.
CoghlanD., & BrannickT. (2001) Doing Action Research in Your Own Organization.London: Sage.
13.
CooperriderD., & SrivastavaS. (1987) Appreciate inquiry in organizational life. In: R. Woodman & W. Pasmore (eds) Research in Organizational Change and Development.Greenwich: JAI, pp. 129–169.
14.
DeFeliceA. (2006) A new marketing medium.Customer Relationship Management, 10, 1, pp. 32–35.
15.
GummessonE. (2000) Qualitative Methods in Management Research.Thousand Oaks, CA: Sage.
16.
HeronJ., & ReasonP. (1999) The practice of co-operative inquiry: research ‘with’ people rather than ‘on’ people. In: BradburyH., & ReasonP. (eds) Handbook of Action Research.London: Sage, pp. 179–188.
17.
IndN., & RiondinoM. (2001) Branding on the web: a real revolution?Journal of Brand Management, 9, 1, pp. 8–20.
18.
KotlerP. (1972) A generic concept of marketing.Journal of Marketing, 36, 2, pp. 46–54.
19.
KozinetsR. V. (1999) E-tribalized marketing? The strategic implications of virtual communities of consumption.European Management Journal, 17, 3, pp. 252–264.
20.
LewinK. (1973) Action research and minority problems. In: LewinG. (ed.) Resolving Social Conflicts: Selected Papers on Group Dynamics.London: Souvenir Press, pp. 201–216.
21.
LilienG., MorrisonP., SearlsK., SonnackM., & von HippelE. (2002) Performance assessment of the lead user idea-generation process for new product development.Management Science, 48, 8, pp. 1042–1059.
22.
MarshallA. (1991) On markets. In: ThompsonG., FrancesJ., LevacicR., & MitchellJ. (eds) Markets, Hierarchies and Networks.London: Sage, pp. 24–34.
23.
PalmerR. (2005) Knowledgeable uncertainty: paradox or paradigm?International Journal of Market Research, 47, 6, pp. 577–595.
PreskillH., & TorresR. (1999) Evaluative Inquiry for Learning in Organizations.Thousand Oaks, CA: Sage.
26.
ReasonP. (2001) Learning and change through action research. In: HenryJ. (ed.) Creative Management.London: Sage, pp. 182–194.
27.
ReasonP., & BradburyH. (2000) Introduction: inquiry and participation in search of a world worthy of human aspiration. In: ReasonP., & BradburyH. (eds) Handbook of Action Research.London: Sage, pp. 1–14.
28.
ReasonP., & BradburyH. (eds), (2001) Handbook of Action Research.London: Sage.
29.
RevensR. (1998) ABC of Action Learning.London: Lemos & Crane.
30.
RoseR., & WoodS. (2005) Paradox and the consumption of authenticity through reality television.Journal of Consumer Research, 32, 2, pp. 284–296.
31.
RyalsL., & WilsonH. (2005) Experimental methods in market research.International Journal of Market Research, 47, 4, pp. 347–366.
32.
ScheinE. (1987) The Clinical Perspective in Fieldwork.Newbury Park, CA: Sage.
33.
ScheinE. (2000) Clinical inquiry/research. In: ReasonP., & BradburyH. (eds) Handbook of Action Research.London: Sage, pp. 228–237.
34.
SchönD. (1983) The Reflective Practitioner.San Francisco, CA: Jossey-Bass.
35.
SkolimowskiH. (1994) The Participatory Mind.London: Arkana (Penguin Books).
36.
TorbertW. (1981) Why educational research has been so uneducational: the case for a new model of social science based on collaborative inquiry. In: ReasonP., & RowanR. (eds) Human Inquiry: A Sourcebook of New Paradigm Research.Chichester: Wiley, pp. 141–152.
37.
VargoS., & LuschR. (2004) Evolving to a new dominant logic for marketing.Journal of Marketing, 68, 1, pp. 1–17.
38.
WhyteW., GreenwoodD., & LazesP. (1991) Participatory action research: through practice to science in social research. In: WhyteW. (ed.) Participatory Action Research.Newbury Park, CA: Sage, pp. 19–55.
39.
WomackJ., & JonesD. (2005) Lean consumption.Harvard Business Review, 83, 3, pp. 59–68.